Commodification as she is commodified
For our purpose, commodification refers to social status credits being accumulated by cheerleading for the socially acceptable causes. Conversely, not cheerleading for the socially accepted causes or even rallying against them may result in the accumulation of social status debits.
The commodification of activism is therefore not commodification in Marx's sense, whereby invaluable properties become saleable goods and services. It's more of a conceited metaphor for activism itself becoming a commodity in the social status sense. What have you done for the cause, Comrade? Oh, liked and shared? Very well.
Simple social commodity production in theory and practice
If these facts conflict with the neatly packaged, bite size version of reality where testing on animals is just wrong wrong wrong, we simply play Procrustes until it fits. No direct cures are obtained via animal testing, you see. Despite the purpose of animal testing being pre-clinical trials to ensure safe testing on humans, or determining the causes of diseases in addition to finding cures, when only 8 out of 100 treatments even make it beyond animal testing, what's the point? When 92 of those 100 treatments are potentially harmful and they don't get tested on humans, what's the point?
How about veterinary treatments? Shall we test them on animals?
In theory: Take up thy soapbox and megaphone. Misinformation. Those who partake in these sacraments just point and click. It appears that not much effort is expended on informing oneself on the topic at hand in order to present a balanced view, nor is there much thought given to the quality of the sources. Hypocrisy. L'Oreal fired a teenage model because of their official stance on animal testing in an effort to create a charade of wholesome family friendly goodness, yet they're quite happy to comply with mandatory animal testing for their Chinese market. Slacktivists view it as a victory that cosmetics animal testing is outlawed in the EU, but they don't consider the consequences and implications beyond a mere Pyrrhic victory. Petulance. Thou shalt not second guess someone with good intentions, less so when it's for a good cause. Ignorance. Do I need to remind anyone of the dihydrogen monoxide scandal? Bigotry. This is mostly experienced by hunters from what I can make out.